Isn't there some sort of mantra that says just because you can fill the Web with unlimited information doesn't mean you should? Our curiosity was piqued when we
got a release from Linhart McClain Finlon PR, inviting us to check out its online newsletter, Buzz - "a pithy digest of tidbits, timely observations and interactive marketing
ideas for clients and friends." So we visited the agency's site (http://www.linhartpr.com), only to find an interface that insists on
using every letter of the alphabet to describe some aspect of the firm - including "Y" for "yare" and "Z" for "zest" (whatever). The problem was, it took us a while to
find Buzz, which was not so intuitively filed under "N" for newsletter (we looked under "B" hoping to cut to the chase). Our verdict: a noble creative idea if your target
audience has lots of time to kill. But if the goal was to reach busy people, this one gets an "F."
Say What?
