Archive: July 2000

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Tearing Down Silos to Build a Corporate-wide Communication Plan

July 10th, 2000 by

What do Midwestern farmers and communicators have in common? They probably have to work with silos. A silo is a useful, but dangerous, place for a farmer; while it stores thousands of pounds of grain,… Continued

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July 10th, 2000 by

We were really starting to believe that creativity in PR campaigns was gone forever, as evidenced by the growing number of companies taking the “shock value” shortcut and inserting the F-word into their pitches for… Continued

Home Cookin’

July 10th, 2000 by

Your agency is charming, creative, strategic and technologically savvy…but can it cook? Ketchum San Francisco is stirring up some tasty PR these days – for its clients and itself. The agency’s cozy test kitchen was… Continued

Dotcom Backslash

July 10th, 2000 by

Internet companies may have clamored to add “dotcom” to their names last year, but now the appendage commands about the same level of respect as a 3 a.m. infomercialized product bearing the suffix “o-matic.” No… Continued

The Fine Art of Carrot Dangling

July 10th, 2000 by

Before you run your next classified ad assuring candidates that you offer “competitive pay and benefits,” you may want to do a double-check of the inventory in your goodie bags of perks – particularly if… Continued

Tchotchkes-R-Us

July 10th, 2000 by

Now you can affix your event logo or brand symbol to everything from hats to shirts to key chains to kitchen sinks. And you can do it electronically. Branders.com offers an online ordering system that… Continued

Expo Pronto

July 10th, 2000 by

If you’re desperate to have an event display created at the last minute, visit 2DayDisplay.com, a new Web service from the graphics producers Photobition Group plc. The service enables users to select specifications from six… Continued

Printers Galore

July 10th, 2000 by

Looking for a vendor that can print oversized graphics for event kiosks, trade show displays or press conference banners? The Digital Printing & Imaging Association offers an online directory that categorizes vendors in 75 specialty… Continued

Book It or Disclose It

July 10th, 2000 by

InternetWire introduces two new online press release distribution channels. BookNewswire.com carries news and announcements from the world of book publishing. More than 1,400 book reviewers and industry analysts have registered to receive the daily news… Continued

Professional Development by Phone

July 10th, 2000 by

Now you can learn about the fine art of budgeting from the comfort of your own office. The Counselors Academy of PRSA kicked off its 2000 Teleseminar series last month, touting presenters such as H&K… Continued