Archive: July 2000

Trends

July 31st, 2000 by

B-to-Glee. No wonder the pundits have been gushing about b-to-b. Proving that the trade market is, indeed, a hot piece of real estate, the latest study by Fairfield Research and American Business Media finds that… Continued

Say What?

July 31st, 2000 by

We didn’t exactly feel special when we received a recent fax from Jay North & Co., “Public Relations Extraordinaire” addressed to, “My favorite publication.” The release (which, incidentally, had nothing to do with PR) announced… Continued

Media Moves

July 31st, 2000 by

Partrick Healy joins the Boston Globe as education writer, covering Massachusetts colleges and national trends in higher education. phealy@globe.com…Tessa Romita joins Business 2.0 as section editor contributing to the Numbers section. tromita@business2.com. 415/656- 8272…Anne Bothwell… Continued

Editorial Calendar Alert

July 31st, 2000 by

News Coming of Age. Got news regarding the senior set? Watch for a special issue of American Demographics in November on aging and retirement. Content will focus on healthcare trends such as the future of… Continued

The Wedding’s Off: Managing A Failed Merger or Acquisition

July 31st, 2000 by

The job of selling a merger to employees is one of the most challenging tests for a communicator. Un-selling it makes the first part look easy. In the wake of some spectacular M&A failures -… Continued

New Features

July 31st, 2000 by

Face Lift. Seems like yesterday that BusinessWeek Online won the 2000 National Magazine award for general excellence in new media. But site producers aren’t resting on their laurels, and have already introduced a redesign that… Continued

Hotline

July 31st, 2000 by

Magazine Boom. Expect a birth announcement for a new magazine from AARP next spring. The publishers of Modern Maturity plan to launch a title for the boomer set, and rumor has it that Betsy Carter… Continued

This Just In…

July 31st, 2000 by

Following its purchase of the I/R firm Sard Verbinnen in May, London-based Incepta Group acquires the high-tech PR firm Cunningham Communications in a $75 million stock and cash deal. This leaves Waggener Edstrom to stand… Continued

Want A Savvy Media Relations Staff? Train Your Troops in the Trenches

July 31st, 2000 by

Your software company is poised to revolutionize the IT marketplace forever, but the junior agency AE who’s pitching your story to the press is mispronouncing the word “Linux,” as though it were a “Peanuts” character.… Continued

JobTracker

July 31st, 2000 by

Bloomingdales: Director of National Media The store, “like no other in the world,” seeks a seasoned, innovative individual to direct Bloomingdale’s National Media Relations. Reporting directly to the Senior Vice President of Public Relations, while… Continued