Tearing Down Silos to Build a Corporate-wide Communication Plan

What do Midwestern farmers and communicators have in common? They probably have to work with silos. A silo is a useful, but dangerous, place for a farmer; while it stores
thousands of pounds of grain, it can also explode in some circumstances. For a communicator working in a company full of silos - departmental fiefdoms that operate as autonomously
as possible - the silo mentality represents a serious barrier to effective corporate communication. Different divisions may have their own ideas about what their company stands
for and how the core philosophy should be communicated. And division leaders may butt heads over strategy and message, with ripples of confusion and conflict spreading downward
among all employees.