Archive: July 2000

In the push to raise awareness of Alzheimer’s disease, which affects 4 million Americans, a key target is being overlooked – individuals in the early stages of the disease. “Communities have done a really good… Continued

Most marketers would agree that one of the fundamental yardsticks for measuring the success of healthcare PR and advertising programs is increased sales. This can most effectively be accomplished by changing patient behavior. In other… Continued

When it comes to treating strokes, hospitals are increasingly under the gun to develop more aggressive internal initiatives that reduce the time it takes to provide the latest life-saving care. Of the more than 700,000… Continued

Consumers believe more research should be done to track and monitor how environmental factors like pollution, waste and chemicals affect community health and their role in causing chronic diseases. Over two-thirds of Americans surveyed by… Continued

Poor financial results are driving hospitals to cancel managed care contracts at an alarming rate, but CEOs are hopeful about the marketing potential of nontraditional revenue streams. Overall, nearly one-third of U.S. hospitals cancelled an… Continued

While women are voracious online health information seekers, they prefer that physicians provide it, according to a recent study by the Georgetown University Medical School’s department of obstetrics and gynecology and HealthyMe.md. HealthyMe.md is an… Continued

Assumptions that men are too apathetic about their health are overblown, according to a consumer poll conducted by LaurusHealth.com, a VHA-sponsored health information Web site. Wives and girlfriends are especially guilty of underestimating the interest… Continued

Increasingly, consumers want to exercise more control over their treatment options and expect stronger privacy guarantees online when it comes to sharing health information, according to two studies released last week. The findings signal the… Continued

Arrivals U.S. Pharmacist The following people recently joined the staff: Jennifer S. Rice, editorial assistant, who is responsible for communicating with authors, editing articles and assisting with the editorial process. Kevin S. Sheehan, editorial coordinator,… Continued

Modern Physician Magazine 740 N. Rush Street Chicago, IL 60611 If physicians are your PR target, make sure Modern Physician is on your short-term hit list. Pitching this magazine more frequently is just what the… Continued