Archive: July 2000

The Internet Advertising Bureau has issued voluntary guidelines for online privacy, to help its members develop their own privacy policies and to set minimum acceptable standards for the protection of users. Among its general recommendations:… Continued

Sydney Rubin is a privacy advocate with Ignition Strategic Communications, the public relations agency for the Online Privacy Alliance, a group of more than 80 global businesses and professional organizations which has formed to help… Continued

If your company has an online presence, you probably have a privacy crisis brewing. It is the hottest topic going at the moment. Ever since news broke that struggling e-tailer Toysmart.com might sell its database… Continued

Dotcoms are taking hits from all sides these days, it seems. Aside from analysts’ dire predictions about the long-term financial viability of many e-commerce business plans, a study from the recruiting firm Korn/Ferry International reports… Continued

New investors continue to enter the bull market in droves, but they aren’t born experts. Many are craving extra guidance about how to invest in what they perceive as increasingly complex and volatile markets. Americans… Continued

In an interview last week, brand guru Al Ries told PR NEWS that Yahoo was running laps around other Internet search engine brands, and he was right – sort of. Yahoo outpaced competitors such as… Continued

A Florida jury’s July 14 award of $145 billion in punitive damages to sick smokers has pundits marking the dawn of a new age in “cause litigation,” noting that battles once fought in state and… Continued

2000 Platinum PR Honorable Mention The Case The U.S. Navy faced the same challenge in 1999 as it has every year of its existence – finding ways to provide timely, accurate and relevant news and… Continued

Douglas K. Spong, APR Managing Partner Carmichael Lynch Spong Minneapolis 612/375-8555 [email protected] Background “I have the world’s most boring career history.” Graduated from Iowa State University with a major in English and minor in journalism.… Continued

In the classic tale of Web activism, a diminutive David raises doubts online about the ethics behind a corporate Goliath’s global business practices with respect to human rights, environmental responsibility and economic development. “Goliath may… Continued