Globalization Shifts Public Affairs Role From Disaster Clean-Up to Prevention

In the classic tale of Web activism, a diminutive David raises doubts online about the ethics behind a corporate Goliath's global business practices with respect to human rights, environmental
responsibility and economic development. "Goliath may have a squeaky clean image in the West," he types, "but did you know he's destroying African agricultural communities by laying oil pipelines that
leak - and using child labor to turn a profit?"