Privacy Protection as Best Practice

Sydney Rubin is a privacy advocate with Ignition Strategic Communications, the public relations agency for the Online Privacy Alliance, a group of more than 80 global businesses and professional
organizations which has formed to help develop a system to safeguard privacy through self-regulatory policies and practices. She suggests that communicators consider privacy part of strategic
communications. "From [our] perspective, in every case, if you want to stay out of trouble by doing the right thing, then the right thing is to honestly and transparently inform people about what you are
doing, and where possible, give them the option of participating or not participating," Rubin says. "Respect for privacy is like respect for anything else ... it's impossible to show too much
respect."