Media Strategy

Reality Bites. The average national television soundbite lasts 7.2 seconds. (The average soundbite in Washington, D.C., land of the political windbags, is 15-20
seconds, but that's another story.) Want to get your corporate message on camera? Give producers the nuggets they crave or they'll edit you brutally. This was the message
delivered by media training veteran Edward Segal at a PRSA workshop held last week in the nation's capital. Segal, whose book, Getting Your 15 Minutes of Fame, hit shelves
in March, offered these tips for the camera-phobic: