Furniture Etailer Hits the Offline Road to Rack Up Brand Mileage

The Case

Last fall's frantic online shopping season, coupled with the new-millennium hype around Y2K, offered timely opportunities for a home furnishing etailer to create a national
buzz about its floor-to-ceiling product offerings. But to stand apart from the deafening Y2K buzz emanating from ecommerce companies, Homepoint.