Archive: May 2000

Me 2.0 Red Herring will switch from monthly to biweekly in November to keep pace with the speed of business – and, we suspect, the speed of competition. Big fish counterpart Business 2.0 made the… Continued

Ketchum partners with Roper Starch Worldwide to launch the Ketchum Reputation Laboratory, a center devoted to investigating correlations between corporate reputation and financial performance. Hoping to capitalize on the proliferation of small businesses and dotcom… Continued

A million dollars probably won’t get you on the morning talk shows, but a Web-based entry form and a twisted sense of humor might. When slipcover manufacturer Sure Fit, Inc. took its sixth annual “Ugly… Continued

New York-PR Leading global newswire has opening for PR Associate. Respons. incl. writing news releases, pitching the media, conducting media research, monitoring for pick-up & competitive information, writing bios & placing speakers. Must have 3-5… Continued

Junior high is hell – and not just for prepubescent students. Case in point: an ill-conceived image makeover is backfiring for ZapMe! Corp., a digital curriculum and in-school marketing company. ZapMe! delivers educational content to… Continued

Important news for brown-nosers everywhere: Newsweek reports that 37% of workers who tote a coffee mug bearing their company logo have been promoted within six months. Only 8% of employees who made more personal fashion… Continued

Is your corporation exemplary in the area of cause-related communications? If so, here’s a chance to win more than the hearts and pocketbooks of admiring customers . The Foundation of Women Executives in PR has… Continued

If baby boomers had their way, they’d treat themselves rather than consult a physician. PR practitioners need to keep this fierce independence in mind , says Diana F. Bartlett, president of Sorelli B, a market… Continued

This month we tackle two crises that rocked modern consciousness, made us question our belief systems and rethink our definitions of brand equity. In essence, two crises that changed our worlds…and they couldn’t possibly be… Continued

Corporate Moves Playboy Enterprises hires Noelle O’Connor as PR manager for its product marketing group. She was previously with Lantis Eyewear Corp. Steven Maiman leaves Warner Bros. Television and joins Healthcare.com as manager, corporate communications.… Continued