Building relationships, getting personal with the media, understanding the technology and avoiding technical jargon are all helpful hints for high-tech PR practitioners. Here’s one more: Collect payment up front. When Cook Express became the first… Continued
Archive: May 2000
Chat Attack: (Message) Board Games
May 8th, 2000 by PRNEWSSELL AT THE OPEN BEFORE THE BIG DROP flloydian_us LUCENT RELEASES EARNINGS WARNING! DAMN! hot_like_wasabe **********WARNING************* BIG GAP DOWN IN THE MORNING SELLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLL flloydian_us If you’ve logged on to a financial chat room recently you’ve… Continued
Start-Up Moves Media with Technology That Moves Ink
May 8th, 2000 by PRNEWSThe Case In the spring of 1999, after months of research and beta testing, E Ink was raring to get ink – the old fashioned kind, that is. A year earlier, the Cambridge, Mass. tech… Continued
Journalist Profile
May 8th, 2000 by PRNEWSKara Swisher Reporter, The Wall Street Journal 201 California St., Suite 1350 San Francisco CA 94111-5077 Phone: 415/765-6103 Fax: 415/956-0797 Email: [email protected] Focus: Writes “Boom Town” for the Marketplace page. Focus is on the unusual… Continued
Best High-Tech Media Pitches Get Personal and Get to the Point
May 8th, 2000 by PRNEWSGot product? If not, you’ll have a hard time getting the time of day from hype-weary journalists covering high-tech beats. Too many have been burned writing about vaporware innovations that never came to fruition. The… Continued
MEDIA INSIGHT: Dwell Magazine
May 1st, 2000 by PRNEWS99 Osgood Place San Francisco, CA 94133 415/743-9990 http://www.dwellmag.com Dwell, a bimonthly magazine launching this summer, will focus on the experience of modern living and making it attainable – not only for the experienced interior… Continued
I Dream Of…Darva?
May 1st, 2000 by PRNEWSWho would broadcast journalists most like to interview? D S Simon Productions (212/736-2727) surveyed assignment editors and morning and midday show producers in more than 800 newsrooms following last February’s sweeps to find out. Survey… Continued
Media Moves
May 1st, 2000 by PRNEWSBloomberg News Editor Chris Pummer leaves to join CBS MarketWatch. Contact Patrick Chu, West Coast bureau chief with further inquiries, at 415/912-2980…Maria Shao, assistant business editor, leaves the Boston Globe and will join the San… Continued
Trend Watch
May 1st, 2000 by PRNEWSSwedish Tech. Sweden has surpassed the U.S. as the world’s dominant information economy, with more than 40% of its residents online. This explains why Boston-based International Data Group (IDG) recently launched two new IT publications… Continued