You Could Be a Winner! Online Contests Require Small Budgets, Pay Big Rewards

A million dollars probably won't get you on the morning talk shows, but a Web-based entry form and a twisted sense of humor might. When slipcover manufacturer Sure Fit, Inc.
took its sixth annual "Ugly Couch Contest" online last fall, the company raked in over 2,200 entries and nailed more than 180 nuggets of press coverage, mostly in newspapers. But
the coup de grace was a guest appearance for the winning sofa - an orange, yellow and black monstrosity, circa 1970s - on "LIVE with Regis & Kathie Lee."