Ketchum partners with Roper Starch Worldwide to launch the Ketchum Reputation Laboratory, a center devoted to investigating correlations between corporate reputation
and financial performance.
Hoping to capitalize on the proliferation of small businesses and dotcom start-ups, agency veteran Constance Hubbell launches GetPress.com, a business billed as the
"first full-service online PR firm." The virtual agency plans to conduct most of its interactions with clients via the Web.
Middleberg & Associates names Barbara Kohn general manager of its San Francisco office...Sterling Hager appoints Robert A. Bodie as managing director of its
European subsidiary in Berkshire, England...John H. Frew leaves Cohn & Wolfe to join the MWW Group as COO and national director of client service.
Leveraging the impending Mom's Day: The Pennsylvania Breast Cancer Coalition kicks off its "2000 Mother's Day Mammograms" campaign in partnership with Rite Aid Women's
Health Foundation...online gift hub WishClick.com polls 500 American moms and proclaims carpet cleaners, Thighmasters and dead flowers among the "worst Mother's Day gifts ever."
