Me 2.0 Red Herring will switch from monthly to biweekly in November to keep pace with the speed of business - and, we suspect, the speed of competition. Big fish
counterpart Business 2.0 made the same move last March (PRN, Feb. 14). Anthony B. Perkins is editor-in-chief at Red Herring. [email protected].
Drive Time. Now there's a Web-ready answer to the burning question, "How can I increase the RPMs on my '65 Mustang?" Primedia introduces Gr8Ride.com, a monster site
for hardcore auto enthusiasts featuring product picks, event calendars, expert advice and community chat functions for classic car aficionados and others interested in vehicle
customization. Much of the site's content will be culled from Primedia's 31 automotive titles, but the editorial team also plans to develop original material. Pitch story ideas
to Todd Dubner, VP Internet development, at 212/745-0627.
A Great Migration. As high-tech urbanites flee the cities and head for the hills - laptops in hand - in homage to their Rockwellian roots, Publishing Group of America
is hoping to stake out new readership territory. Last week, the Nashville-based publisher launched American Profile, a newspaper magazine (a la Parade) that will be inserted into
small-town community newspapers to rack up a combined circulation surpassing 1 million. The magazine, which promises to promote "hometown values" and "good news from small
towns," kicks off as a biweekly with plans to become weekly by summer. Inaugural features highlight a Kentucky doctor who still makes house calls, and a couple who left Southern
California to raise their kids in Mt. Vernon, Ohio. Content is regionalized into Midwest and Southeast editions, with publishers planning to expand into five regions by 2001.
Stories pitching unique town spotlights, hometown heroes and local events are likely to score home runs with the editors. Send ideas to national editor Carol Davis by fax
(615/301-0051) or snail mail: 701 Murfreesboro Rd., Nashville, TN 37210.
Practical Magic. An article in this month's Details taps "New York's hottest spin masters and PR pros" for tips on the art of self-reconstruction...and it looks like
the identity-battered men's mag took some of the advice therein to heart. With the May issue came a letter to subscribers explaining the magazine's plans to suspend publication
until October - at which time Details will reemerge not as a Condé Nast title, but rather under the wing of Fairchild Publications, a separate arm of parent company Advance
Publications (PRN, March 27). The letter to subscribers reads as follows: "Summer will be here shortly and like you, we're planning our vacation. This year, we'll be taking the
entire summer off. When we're back...you will see a new and exciting Details." Bravo, spin masters!