Shandwick loses $300,000 American Cancer Society account after client discovered the firm works with R.J. Reynolds. Hill and Knowlton, Porter Novelli, Fleishman-Hillard and others now vie for the account.
The Council of PR Firms has committed $100,000 to kick-start an Institute for PR initiative to develop a standardized model for measuring PR's effectiveness. Wirthlin Worldwide has been retained to develop and test several PR outcome models.
Hill and Knowlton buys Awalt Group, a Houston-based financial relations firm, and names Jeff Awalt senior managing director of H&K's financial practice in
Texas...Former Chase Manhattan VP Ken Herz joins Mellon Financial Corp. as director of corporate communications... Ford communications chief Jason Vines names Jim Vella executive
director of corporate communications... The Ad Council names Susan Murphy-Jacobsen VP of corporate communications.
Sixty-three percent of chief PR officers responding to a just-released Arthur Page Society study report directly to the CEO; 12% report to the COO; 6% to the general
counsel; 6% to the CFO; 6% to managing partners or other senior VPs and 4% to human resources head. See full findings from this survey and coverage of the APS spring meeting in
the next issue of PR NEWS.
