Fashioning Investor Messages for the Home Front

One of the main themes coming from last month's IABC NextWave 2000 E-communications Conference was the job of the investor relations professional becoming more personal through
one-to-one relationships online. This trend is expected to continue as more investors do their trading from home. Between last May and January, online trading by U.S. households
went from 2.7 million to 3.5 million, a 30% jump, according to the JD Power and Associates survey 2000 Online Trading Satisfaction Interim Tracking Study. The research, which
polled more than 6,000 online investors, shows this growth is derived from baby boomer portfolios with $100,000 or more. The study also points out that one-stop investment
shopping does not fly with online traders. Of the nearly 1 million new Web investors, only 12% use their trading firm for all financial needs. (