Archive: February 2000

Food for thought. Canned goods manufacturer Veg*All scored 8.5 million media impressions last year by cooking up a ready-made feature for newspaper food editors. To promote its "Lucky Seven" Instant Win Game (which will award… Continued

Bigger is better. If you’re targeting bifocaled boomers or news-savvy seniors, Time may be the place. Last week the venerable title launched a large-type version, featuring 16-point type and a folio size equivalent to that… Continued

Maximum exposure. On Valentine’s Day, men’s mag Maxim will launch Maxim Online – a 12-channel site covering topics such as sex and sports, and touting interactive features such as swimsuit videos, personalized e-cards, and live… Continued

The Association of Internet Professionals (AIP) and International Webmasters Association (IWA) announce a partnership to further the standardization of Internet skills certification for professionals who work with the Web. International Association of Business Communications (IABC)… Continued

Connect Public Relations ACCOUNT DIRECTOR Connect Public Relations, with offices in Utah and California, is seeking an experienced PR professional to develop and execute strategic marketing-based public relations programs for multiple hi-tech firms. This person… Continued

Hollywood – and maybe even Capitol Hill -must have left a few Europeans confused as to how business is done in the U.S. Let this be their wake-up call: not all North Americans conduct their… Continued

Balancing self-promotion with our readers’ "need to know," we’ve listed some of PR NEWS’ upcoming awards, seminars and other programs to help you cut through all the clutter. Visit http://www.PRandMarketing.com for information on all these… Continued

The elements constituting good reporting are universal, whether they are in a newspaper or a press release. Mike McCurry, former press secretary to President Clinton, spoke on the subject at a discussion forum sponsored by… Continued

Despite the deluge of money online companies spend in advertising, as witnessed during the Super Bowl, the goal of developing a loyal following remains elusive. But throwing more money at the problem will not make… Continued

Look for new content from Medialink. Its January 25 acquisition of U.S. Newswire allows the news distributor to push data on public affairs and government relations your way. (212/682-8300.)