Archive: February 2000

Okay, we were slightly peeved by the combined seven emails and two snail mail releases that Wave Rock Communications floated our way last week announcing its five new clients. But we were astonished and astounded… Continued

When Levi Strauss launched its Slates brand clothing line last August, Ketchum San Francisco gained a plateful of new business. But the agency didn’t exactly win the account from soup to nuts. Slates is also… Continued

After several reports indicated that North Carolina is a "couch potato" state, Blue Cross and Blue Shield of North Carolina was motivated to donate $1 million for a statewide outreach effort to help citizens get… Continued

Pennsylvania is stepping up its efforts to reach women of childbearing age to get tested for HIV. Earlier this month, the department of health launched an aggressive television campaign that stresses the need for pregnant… Continued

Most PR practitioners know the Code of Professional Standards upheld by the Public Relations Society of America (PRSA). In it, PRSA declares its commitment to the free exercise of human rights, especially freedom of speech,… Continued

When the Chrysler Corp. launched its corporate wellness program in 1985 it was considered ahead of its time for the automotive industry and among the first large employers to invest in a comprehensive program. In… Continued

Although health plans and employers recognize the importance of modifying risky health behaviors and managing chronic conditions, interventions tend to be "limited and piecemeal," according to a report by the Center for the Advancement of… Continued

The Internet is more powerful than TV in influencing prescription drug decisions, according to the recent Cyber Dialogue study, Cybercitizen Health. When the Internet is compared to major media vehicles like TV and print, pharmaceutical… Continued

Overall public trust in hospital emergency rooms is eroding, according to a study conducted by researchers at the University of California-Davis Medical Center in Sacramento. While the causes are expansive and complex, the study concludes… Continued

When the Centers for Disease Control and Prevention recently released its report on advanced reproductive technology (ART) success rates, it laid the groundwork for healthcare communicators to educate millions of women on how to best… Continued