New Features

Bigger is better. If you're targeting bifocaled boomers or news-savvy seniors, Time may be the place. Last week the venerable title launched a large-type version, featuring 16-point type and a folio size equivalent to that of sister publication, LIFE. The magnified Time features 80-85% of the same content from the book's main U.S. edition, but will be delivered to subscribers mid-week (whereas the standard issue hits newsstands every Monday). Time's main circulation is 4 million. Its big version is projected to pull in a circulation of 46,000. (212/522-1212)