Archive: June 1999

Senior.com (http://www.senior.com) Creating a dialogue with seniors online is becoming one of the best ways to capture their attention and earn their loyalty. Seniors are among the fastest growing Web demographic. If you’re not customizing… Continued

Messages of empowerment and independence resonate most with seniors. So does a focus on including the baby boomer market. Because seniors face an increasingly complex healthcare jigsaw puzzle, the best way to get their attention… Continued

June 20-23 "IABC International Conference," International Association of Business Communicators, Washington Hilton and Towers, Washington, D.C., 415/544-4700. June 29-30 "The 1999 Customer Loyalty Conference: Creating and Sustaining Customer Commitment," The Conference Board, Targetbase and McKinsey… Continued

Sure, milk does a body good. But in the fast-paced world where portability ranks higher on consumers’ priority lists than nutrition, good old milk was losing ground to soda, juice and other grab-and-go beverages on… Continued

You may place a high value on annual planning, but that’s no guarantee that your clients are of the same mindset. A survey of 82 members of the Public Relations Society of America’s Counselors Academy… Continued

Bloomsbury Ltd. P.O. Box 156 Enfield, Middlesex EN2 3DA, U.K. The scales are tipped toward Great Britain as Southern Progress Corp., a subsidiary of Time Inc., begins publishing Weight Watchers U.K. The magazine represents Southern’s… Continued

HealthWeek 2030 M Street N.W. Suite 300 Washington, D.C; 202/261-1600 http://www.pbs.org/healthweek Week features the week’s top news in health, medicine and related environmental issues. The weekly series also explores public policy and the economics of… Continued

Laura Aram, Director of Corporate Communications, Phillips Publishing International Phillips Publishing 7811 Montrose Road Potomac, Md 20854 e-mail: [email protected] Note: this week we’re featuring a corporate communicator at Phillips. Phillips Publishing International owns Phillips Business… Continued

Companies forging global mergers or alliances shouldn’t expect to find a kinder, gentler regional press just because they’re in your backyard. In the soon-to-be-released "International Image Study," Delahaye Medialink’s a review of international stories about… Continued

The first few months of 1999 alone were witness to some bold PR business moves. Just several days into January, Ketchum acquired Sheppard Associates to build a global $20-million-plus Workplace Communication Practice. Many other partnerships… Continued