Senior.com (http://www.senior.com)
Creating a dialogue with seniors online is becoming one of the best ways to capture their attention and earn their loyalty. Seniors are among the fastest growing Web demographic. If you're not customizing online messages to reach them, quite frankly you are missing a huge communication opportunity to become a healthcare resource for this highly sought after group. To reach the 50-plus market that commands a considerable Internet presence (7.6 million users), consider working with Senior.com. The focus of this lifestyle Web site is to form a close-knit community among its 50,000 registered users with chat rooms, senior-focused news, events and resources/links.
Although its healthcare section primarily relies on content from third-party news resources like UPI and Healthscout, there are exciting opportunities to host chat rooms, provide resource links to your organization and post your press releases on the Web site.
Recent healthcare coverage includes: Recent health forum topics include:
- Anti-aging Creams are Ineffective; and
- Aggressive Rehab Facilities; and
- Your Memory Can Make You Believe Things That Aren't
- Medicare HMOs
HEALTH SECTION: Senior.com is looking to create stronger resource-focused relationships with healthcare facilities and organizations that specialize in senior health. Big coverage categories are Altzheimer's disease, cardiovascular conditions, diabetes and fitness/preventive care.
Often if a press release is written in an objective, newsy way, it will be used with minimal edits.
EDITORS/LEAD TIME: PR Pitches: Editor, Sherry Howland; email: [email protected]
METHODS: Email is best.
COMMENTS: In addition to moderating chat sessions and pitching press releases, pitch your mental health resources and calendar updates.
There also are opportunities to get coverage in Senior.com's weekly newsletter (print) that reaches 14,000 subscribers.
Other immediate information needs include:
- senior health studies/trends;
- healthy lifestyle advice; and
- alternative care/nutrition information.