Did You Know? Women represent 47 percent of stock owners, according to a 1997 NASDAQ study by Peter Hart and Associates. Are your IR efforts addressing them? Source: The Business Women’s WOW! Facts
Archive: June 1999
GRAND CANYON STAMP SAGA LANDS THE MEDIA IN ONE MAN’S LAP
June 14th, 1999 by PRNEWSDuring the course of a year, Don Smeraldi of the U.S. Postal Service distributes about 100 postal stamp-related news releases to the trades and general press. But the release he mailed to about 50 philatelic… Continued
JOB TRACKER
June 14th, 1999 by PRNEWSSCHWARTZ COMMUNICATIONS, INC./ ACCOUNT DIRECTOR/ ACCOUNT SUPERVISOR/ SENIOR ACCOUNT EXECUTIVES Schwartz Communications is America’s leading public relations agency for emerging growth companies, with 85 accounts and 175 employees. We’ve been on the Inc. 500 list… Continued
KETCHUM’S MEASUREMENT GURU TO RETIRE; MEASUREMENT DEBATE CONTINUES
June 14th, 1999 by PRNEWSWalter Lindenmann – a Columbia University Ph.D. in sociology whose name is as synonymous with measurement as Bill Clinton is with scandal – will retire early next year from Ketchum. After several decades in the… Continued
The NewsMonitor
June 10th, 1999 by PRNEWSThai Restaurant Serves Up Safe Sex A restaurant chain in Thailand that serves up "spicy condom salad" is making safe-sex messages more appetizing. Soon the anti-AIDS campaign will make an international debut at the Olympics.… Continued
Virtual Healthcare: The Internet’s Dual Appeal with Consumers and Providers
June 10th, 1999 by PRNEWSCHICAGO – Targeting consumers and saving hospitals millions are the two e-commerce subjects that eHealthcareWorld conference attendees here last month couldn’t get enough information about. Consumers have deep pockets when it comes to purchasing prescriptions,… Continued
Ad Abstract: Identity Campaign Overhauls Public Health Image
June 10th, 1999 by PRNEWSPublic health services suffer an image problem. Most people think of public health as "cheap healthcare" or services for low-income people. But a new identity campaign in Seattle is looking to replace those perceptions with… Continued
‘Internal’ Market Conditioning Delivers Global PR Buy-in
June 10th, 1999 by PRNEWSWhen preparing to launch a new drug globally, pharmaceutical companies have come to understand the value of "external market conditioning" – a process of starting early to create fertile ground for new product acceptance among… Continued