Archive: June 1999

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FAST FACT

June 14th, 1999 by

Did You Know? Women represent 47 percent of stock owners, according to a 1997 NASDAQ study by Peter Hart and Associates. Are your IR efforts addressing them? Source: The Business Women’s WOW! Facts

GRAND CANYON STAMP SAGA LANDS THE MEDIA IN ONE MAN’S LAP

June 14th, 1999 by

During the course of a year, Don Smeraldi of the U.S. Postal Service distributes about 100 postal stamp-related news releases to the trades and general press. But the release he mailed to about 50 philatelic… Continued

JOB TRACKER

June 14th, 1999 by

SCHWARTZ COMMUNICATIONS, INC./ ACCOUNT DIRECTOR/ ACCOUNT SUPERVISOR/ SENIOR ACCOUNT EXECUTIVES Schwartz Communications is America’s leading public relations agency for emerging growth companies, with 85 accounts and 175 employees. We’ve been on the Inc. 500 list… Continued

INDUSTRY

June 14th, 1999 by

Charitable Giving Up 20% The healthy economy prompted more philanthropy among Americans last year, who donated nearly $17 billion more to charities than the previous year. Charitable giving jumped 10.7 percent to $174.52 billion in… Continued

KETCHUM’S MEASUREMENT GURU TO RETIRE; MEASUREMENT DEBATE CONTINUES

June 14th, 1999 by

Walter Lindenmann – a Columbia University Ph.D. in sociology whose name is as synonymous with measurement as Bill Clinton is with scandal – will retire early next year from Ketchum. After several decades in the… Continued

The NewsMonitor

June 10th, 1999 by

Thai Restaurant Serves Up Safe Sex A restaurant chain in Thailand that serves up "spicy condom salad" is making safe-sex messages more appetizing. Soon the anti-AIDS campaign will make an international debut at the Olympics.… Continued

Virtual Healthcare: The Internet’s Dual Appeal with Consumers and Providers

June 10th, 1999 by

CHICAGO – Targeting consumers and saving hospitals millions are the two e-commerce subjects that eHealthcareWorld conference attendees here last month couldn’t get enough information about. Consumers have deep pockets when it comes to purchasing prescriptions,… Continued

Ad Abstract: Identity Campaign Overhauls Public Health Image

June 10th, 1999 by

Public health services suffer an image problem. Most people think of public health as "cheap healthcare" or services for low-income people. But a new identity campaign in Seattle is looking to replace those perceptions with… Continued

‘Internal’ Market Conditioning Delivers Global PR Buy-in

June 10th, 1999 by

When preparing to launch a new drug globally, pharmaceutical companies have come to understand the value of "external market conditioning" – a process of starting early to create fertile ground for new product acceptance among… Continued

CaseStudy

June 10th, 1999 by

CEO Takes Ownership of Communications, Satisfaction Soars CEOs frequently refer to "operational excellence" as a goal in strategic discussions, but all too often employees have only a vague notion of how they can individually influence… Continued