Medscape (http://www.medscape.com)
134 W. 29th street
New York, NY 10001
If you're looking to expand your exposure in the medical research arena, Medscape is a prime pitching opportunity. As one of the top Web sites for physicians, other healthcare professionals and consumers, it delivers a credible environment for peer-reviewed healthcare information, delivering customized consumer-focused health information and opportunities for continuing medical education. The site has more than one million registered members and offers clinical content in at least 18 specialty areas.
George Lundberg, M.D., former editor of the Journal of the American Medical Association, recently joined Medscape as Editor-in-Chief. His JAMA editorial style is being applied to the site's newest electronic journal, the General Medicine Journal, that provides information on the latest in general medical research.
SECTIONS
Medscape
This free medical site positions itself as the "trusted information resource" for physicians, healthcare professionals and consumers. It accepts submissions from healthcare authors, and healthcare organizations that have done medical research.
EDITORS/LEAD TIME
PR Pitches:
Steve Smith
VP of Editorial
Phone: 212/760-3100
e-mail: [email protected]
METHODS
Smith prefers story ideas via e-mail.
COMMENTS
This site features "electronic journals" that cover peer-reviewed medical studies, medical breakthroughs and treatments. Try pitching these journals that provide original content: HIV/AIDS, Mental Health, Orthopedics & Sports Medicine and Women's Medicine. It has most recently added the General Medical Journal which is similar to the JAMA in content. Another PR outlet is Medscape Wire that exclusively posts press releases with clinical content.