Archive: April 1999

On The Radar Screen Company Doesn’t Pull the Wool Over Their Eyes Cindy Crawford might be a favorite celebrity spokesmodel, but what do you do when you want to deliver a PR message in the… Continued

Overtaking worries about Y2K and the Asian economic crisis, nearly 100 global executives said that competition, fluctuations in the global economy and workforce issues are the top concerns as they strive to keep their companies… Continued

Monsanto uses open communication to motivate workers and bring about change Envision your corporate CEO arriving at work each day in a plaid shirt and khakis. His office is a modest cubicle with no privacy… Continued

Seven Broadcast Plaza Buffalo, NY 14202 716/845-6100 If you’re frustrated with pitching national news shows such as Good Morning America or the Today Show, try targeting local affiliates with similar programs. Although getting air time… Continued

Babycenter.com 539 Bryant St. Suite 200 San Francisco, Calif. 94107 This site launched two years ago, but it’s still in the gestation phase and continues to evolve (a new design premieres at the end of… Continued

April 8-9 "Health Academy Spring Conference Public Relations Society of America," The Willard Hotel, Washington, D.C., 212/995-2230; http://www.prsa.org/pd/590499.html April 11-16 "Consumer Marketing Strategy," Kellogg School of Graduate Management Northwestern University, Evanston, Ill., 847/467-7000 May 3-5… Continued

The most-admired companies in the world possess a certain je ne sais quoi that makes them shine beyond their products or services. Take Southwest. Known for its cheap tickets in lieu of preflight seat assignments,… Continued

When two CEOs amid merger negotiations are shown on the nightly news engaging in congenial banter, a viewer might assume that all of the critical parts of the deal have been hashed out. But a… Continued

The "Annual Directory of PR Services," the one-stop guide to public relations products and services, agencies, executive recruiters, associations and more, will be published in June 1999. If your organization would like to be listed… Continued

Chat room. For corporate communicators, the word alone can conjure up some dreaded images: an angry customer ranting about your company electronically (call it e-ranting), even rallying others to share so-called horror stories. While it… Continued