Archive: November 1998

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Case Study: Employee Communications

November 9th, 1998 by

Public Safety Vignettes Make IR Numbers Come Alive When the investment community received BI Incorporated’s [BI] annual report, the cover provided a compelling reason to turn the page – a powerful snapshot of a man… Continued

Calendar

November 9th, 1998 by

November 12-13 "The 1998 Corporate Image Conference: Building the Future of Your Image, Brands and Reputation," The Conference Board, London, 44/0/ 171-839-3344. November 17 "Who’s Winning on the Internet and How: Business Strategies for Reducing… Continued

Media Bites

November 9th, 1998 by

The Skinny on Getting Placement for your Organization Investors Business Daily 12655 Beatrice St. Los Angeles, CA 90066 Phone: 310/448-6000 Fax: 310/577-7350 Make friends with the beat reporters and you’re sure to get ink in… Continued

Media Insight: Baltimore Sun

November 9th, 1998 by

P.O. Box 1377 Baltimore, MD 21278-0999 Remember that the Baltimore Sun, owed by Times Mirror is a regional paper, not a national paper when calling the editors with story ideas. However, that does not mean… Continued

Burson-Marsteller Employees Breathe Sigh of Relief When Elections End

November 9th, 1998 by

For most Americans, the drama of last week’s elections was watching to see if their favorite candidates would win or lose. But for Burson-Marsteller’s Sacramento office, the election meant closure on two California propositions the… Continued

New PR Businesses: Glenn Isn’t the Only One with New Launch Opportunities

November 9th, 1998 by

Looking for a reprieve from corporate culture or controlling bosses? A stable U.S. economy and burgeoning growth in small businesses have created the right climate to start your own PR firm. Joan Gladstone, who in… Continued

JobTracker

November 9th, 1998 by

You may place a Job Tracker ad ($100, prepaid/$75 per listing) for 2 weeks in PR NEWS as well as sister publications Healthcare PR & Marketing News and Interactive PR & Marketing News. Contact Robert… Continued

Where Was the Copyeditor?

November 9th, 1998 by

In our cyber travels to discover how online newspapers handled the elections and what new twists they provided that their print counterparts couldn’t, we stumbled across this headline at http://www.latimes.com: "Both Parties Reasses National Strategies."… Continued

KWB’s Agency Press Kit Crosses Into Sticky Trademark Issues

November 9th, 1998 by

When Kirkman Westlake Bowman’s VP of Relationship Marketing Julie McClung carefully soaked the labels off 19 jars of Smucker’sr swirled peanut butter-and-jelly several weeks ago for a press kit her firm was putting together, she… Continued

Industry News

November 2nd, 1998 by

On the Radar Screen SPJ May Need PR Arriving in L.A., after a five hour flight from D.C., following three days at the PRSA Boston conference and an hour cab ride from the airport, I… Continued