The Skinny on Getting Placement for your Organization
Investors Business Daily
12655 Beatrice St.
Los Angeles, CA 90066
Phone: 310/448-6000
Fax: 310/577-7350
Make friends with the beat reporters and you're sure to get ink in this daily newspaper covering finance, investing and business. The staff is organized around the sections of the paper and editors were quick to tell us what sections do not need PR assistance: "Leaders in Success,"profiling movers and industry shakers does not accept pitch packages. Another area reporting about companies that have gone public, "New America," also needs no help, editors have a database to monitor the progress of desired companies.
All other pages and sections can net you successful coverage by pitching to the following editors: The New America page, Mike Kraey in Silicon Valley: 408/720-2129; Laura Benko; Computers and Technology, Mutual Funds: Doug Rogers; National Issues: Terry Jones; Economy: Donald Gold; New For You (personal affairs): Jane Levaux.
All Los Angeles editors can be reached at the main number, 310/448-6000.
This new feature is brought to you by PR NEWS Media HotSheet, a sister publication to PR NEWS giving readers a weekly source for news, placement tips and tactics. For more information, call 888/707-5814. This feature will replace the Op-Ed section, which will be available on our soon-to-be-launched Web site.