Archive: November 1998

In spite of the managed care squeeze on hospital operating budgets, providers are investing more dollars in marketing, according to a new study by the American Hospital Association’s Society for Healthcare Strategy and Market Development.… Continued

Roadblocks to Better Jobs We are in one of the hottest job markets in over two decades so a number of highly qualified employees are rejecting more attractive offers due to four potential "deal-killers," according… Continued

The AHA’s Society for Healthcare Strategy and Market Development asked marketers what they were most challenged by. The responses may surprise you. Ironically, what didn’t top the list is the industry’s soaring consolidation or fierce… Continued

East-to-West-Coast Relocations Ideal for Risk-Takers Healthcare is among the most profitable agency categories for marketing and PR executives. Healthcare assignments command a hefty 79 percent salary premium compared to other industries like industrial manufacturing and… Continued

The recruiters on the following pages place candidates in a full range of marketing, public relations and executive healthcare positions – from the integrated delivery systems, managed care and provider-side sectors to agency and corporate… Continued

This section provides salary information for healthcare PR and marketing agency executives located in large and small cities nationwide. This information is also gleaned from HPRMN’s sister publication, PR NEWS’ 1998 Salary Survey, and Marshall… Continued

This section provides salary information for healthcare-focused corporate communications executives at large, medium and small companies nationwide. This information is derived from HPRMN’s sister publication, PR NEWS’s 1998 Salary Survey, and Marshall Consultants, an executive… Continued

This year, managed care and the aggressive consolidation that it triggers is taking its toll on provider-based marketing/PR compensation, causing salaries to dip or remain flat, according to William M. Mercer, an Atlanta-based employee benefits… Continued

Clarke To Leave NCTA Torie Clarke, VP for public affairs for the National Cable Television Association, leaves NCTA at the end of the year to become president of Bozell/Eskew, a corporate reputation and issues advocacy… Continued

By Katharine Delahaye Paine History 101 In examining the crises spotlighted this month, it occurred to me that companies or organizations, in their rush to communicate the "news, " forget that they often have some… Continued