Archive: November 1998

As non-Presidential election campaigns go, Campaign ’98 featured some very tough races across the country in which ad budgets soared, tempers flared, reputations were maligned and the majority of voters stayed home – as usual.… Continued

When the seven U.S. and Canadian companies sponsoring a $2.6 billion natural gas pipeline needed an information pipeline to educate audiences about this ground-breaking project, PR became their godsend. By last week, executives with the… Continued

Murphy’s Law would have it that when you’re sitting on your haunches hoping for the media to knock, they probably won’t – and when you least expect it, your business can quickly become a household… Continued

Danlee/DHM Gives Association a ‘Smoking’ Backyard Name A niche-oriented approach can help cook up innovative new ways to publicize an old market. That’s the recipe New Jersey-based PR firm Danlee/DHM took to bring home the… Continued

December 1-2 "Implementing the Balanced Scorecard in Corporate Organizations," Quality Alert Institute, San Francisco, 800/221-2114. December 7-8 "Relationship Marketing Strategies," Strategic Research Institute, Omni Hotel at CNN Center, Atlanta, 800/599-4950. December 7-9 "Domestic Securities Markets/… Continued

Nearly One-Quarter of Web Sites Don’t Have Contact Information More than 20 percent of corporate Web sites don’t include contact information, according to the results of a "Best Practices in Corporate Communications" annual study on… Continued

Income of Internet users Dollars per year Percent Less than 10K 5.0% 10-19K 6.3% 20-29K 10.9% 30-39K 13.5% 40-49K 14.0% * 50-74K * 25.5% 75-100K 12.2% 100-199K 10.4% 200K or more 2.2% * For companies… Continued

The skinny on getting placement for your organization National Public Radio (NPR) 635 Massachusetts Ave. NW Washington, DC 20001 Phone: 202/414-2000 Fax: 202/414-3047 NPR’s blend of entertainment and hard news, both national and international, commands… Continued

WAMU 4000 Brandywine St. NW Washington, DC 20016 Dial up your pitch power to gain air time on both The Diane Rehm Show and Public Interest, both produced by WAMU 88.5 FM and heard across… Continued

Thomas Hardy, former press secretary for Illinois Gov. Jim Edgar, last month joined Burson-Marsteller as a director with the Chicago office’s media practice, where he works with six employees. Prior to working in the government… Continued