PR Lessons Manifest in Contentious Election Campaign

As non-Presidential election campaigns go, Campaign '98 featured some very tough races across the country in which ad budgets soared, tempers flared, reputations were maligned and the majority of voters stayed home - as usual. For the first time in recent mid-term election memory, the party in the White House actually gained House seats and fought to a draw in the Senate races.Regardless of one's politics, there are important public relations lessons to be drawn from the campaign.