Neil E. Herman, a new crisis management director at Burson- Marsteller, has a resume that would impress just about anyone. He’s tucked under his belt 27 years of law enforcement work, which includes investigating terrorist… Continued
Archive: August 1998
Fast Facts: A Bird’s Eye View of the The Bankruptcy Scene
August 24th, 1998 by PRNEWSDow Corning’s proposed $3.2 billion settlement over the breast implant controversy – which will allow it to surface from bankruptcy – represents more than a singular business move. Every year, thousands of companies file for… Continued
Edelman Puts Its Crisis Savvy To the Test
August 24th, 1998 by PRNEWSAs PR professionals, we counsel our clients about how to best anticipate and manage crisis situations. We can "talk the talk" and "walk the walk" – but what happens when a crisis literally hits home?… Continued
Case Study:Brand Promotion
August 24th, 1998 by PRNEWSCampaign With ‘Sole’ Reinvigorates 1970s Brand A recent campaign to revitalize Dr. Scholl’s Exercise Sandals turned a $55,000 PR budget into $1,885,255 worth of advertising equivalency, garnering publicity from all types of media outlets and… Continued
Calendar
August 24th, 1998 by PRNEWSCalendar Highlight!!! PR NEWS "Advanced Crisis Management & Media Relations Two-Day Workshop," Sept. 14-15, Sir Francis Drake Hotel, San Francisco, 888/707-5814, http://www.prnewsonline.com August 27, "PAC Roundtable for Corporations," Public Affairs Council, Washington, D.C., 202/872-1790; http://www.pac.org.… Continued
Trends & Ideas
August 24th, 1998 by PRNEWSThe Job Scene: After the Tassels are Turned: PR Market Healthy For Grads One of the barometers of the health of the PR industry is looking at whether or not college grads are finding work… Continued
Op-Ed Alert
August 24th, 1998 by PRNEWSSeattle Post Intelligencer Details on pitching an op-ed editor at key media outlets. Circulation: Weekday, 204,905; Sunday, 507,171 Contact : Charles Dunshire, Editorial Page Editor Address : P.O. Box 1090, Seattle, WA, 98111 Phone /FAX… Continued
Media Insight
August 24th, 1998 by PRNEWSChicago Sun-Times 401 N. Wabash Ave., Chicago, IL 60611 The only good time to reach the editors at the Chicago Sun-Times is no later than 11 a.m. CST. After noon, it’s impossible to get a… Continued
Author Ties Up Bernays’ Past with Retrospective Spin
August 24th, 1998 by PRNEWSAn honest public relations practitioner, Edward Bernays reasoned, could use all the wiles of the profession to measure public opinion and try to sway it, to see how people perceived politicians and repackage them more… Continued
JobTracker
August 24th, 1998 by PRNEWSWorking with senior variable annuity and mutual funds marketing staff, brokers/dealers, and fund managers you will serve as the point person for our leading line of business: individual investment products (annuities and mutual funds). Responsible… Continued