Author Ties Up Bernays’ Past with Retrospective Spin

An honest public relations practitioner, Edward Bernays reasoned, could use all the wiles of the profession to measure public opinion and try to sway it, to see how people perceived politicians and repackage them more to the public's liking - provided it was all done to 'lead the people to where they want to go.' - Excerpt from "The Father of Spin" by Larry Tye