Edelman Puts Its Crisis Savvy To the Test

As PR professionals, we counsel our clients about how to best anticipate and manage crisis situations. We can "talk the talk" and "walk the walk" - but what happens when a crisis literally hits home? At Edelman Public Relations Worldwide, we responded to a crisis by creating a virtual PR office. In the process, we discovered that as the stripped-down "Edelman Exposed," we had a lot for which to be proud.