Archive: February 1998

Many Americans Still Uninsured, Study Finds Healthcare organizations and managed care companies will have to flex a lot more muscle than they have in the past to increase access to healthcare coverage for all Americans,… Continued

Addressing healthcare leaders at the American Hospital Association’s Annual Membership Meeting in Washington, D.C., this week, John G. King, the AHA’s new chairman identified five core areas for improving community healthcare and sustaining the public’s… Continued

BOSTON – The Medical Marketing Association is shooting for a 70/30 membership ratio that will be dominated by pharmaceutical, diagnostics, medical device and biologics companies. Its secondary audience of healthcare marketing agencies will not be… Continued

In the last issue we looked at American Health For Women; this issue we’ve flipped the gender coin and targeted the editors of Men’s Health, which reaches 1.2 million adult men (primarily 25-49 in the… Continued

February 19-21 University of California at San Francisco’s Cardiovascular Health: Coming Together for the 21st Century, A National Conference. San Francisco. 415/476-5808. March 15-19 American Association of Health Plans’s 1998 Marketing and Customer Service Conferences… Continued

Uninsured Children’s Outreach Campaign Gets $89.5M Support The California Department of Health Services is earmarking $89.5 million over three-and-a-half years for a multi-pronged education and outreach effort to promote the availability of comprehensive health benefits… Continued

Although New York’s Jacobi Medical Center (JMC) is pouring millions of dollars into a high-tech patient information system that is saving the organization thousands of dollars a year, the marketing and PR departments are taking… Continued

Communications executives who strive to affect public policy/opinion – as well as continually rally the legislators who govern their industries – know how tenuous PR can be. But for one Midwestern electric utility company, it… Continued

Feb. 5-6: "State Government Relations Workshops," Public Affairs Council, Embassy Suites, Montgomery, Ala., 202/872-1790; http://www.pac.org. Feb. 5-6: "Public Relations: Research, Measurement and Evaluation," Public Relations Society of America, Phoenix, Ariz., 212/955-2230, http://www.prsa.org. Feb. 6: "How… Continued

Close to 80 percent of publicly traded companies have Web sites, more than double the 35 percent recorded last year in a continuing survey by A. Lavin Communications, with 368 analysts and 572 corporate communications/investor… Continued