MMA Changes Its Recruitment Focus

BOSTON - The Medical Marketing Association is shooting for a 70/30 membership ratio that will be dominated by pharmaceutical, diagnostics, medical device and biologics companies. Its secondary audience of healthcare marketing agencies will not be aggressively recruited anymore, according to Kerry Parker, MMA's executive director. The 35-year-old organization, known for its annual "In Awe" industry awards, now reaches 50% to 60% of its core target audience and attracts 750 to 1,000 marketing entries from agencies and companies from worldwide. This year, to recognize more client-side marketers, MMA will issue a medical "Marketer of the Year" award as well as a "Medical Device Marketer", "Pharmaceutical Marketer of the Year" and "Diagnostic Marketer of the Year" at its national conference in Seattle in June.