Archive: February 1998

Corporate Slogans Need PR’s In-the-Trenches Market Insight

February 23rd, 1998 by

Territorial lines of corporate slogan development are blurring as more PR professionals are securing their seats at the brainstorming table, with marketing and executive management by being up front and candid about the need to… Continued

Industry News

February 23rd, 1998 by

On the Radar Screen: Job Cuts at Owens Corning Include One-Third of PR Dept. High-performance composites and building material systems leader Owens Corning’s announcement in January that it would be reducing its workforce didn’t sidestep… Continued

Fessing Up Early Can Limit Your Company’s Image Problems

February 23rd, 1998 by

Communication professionals rarely have the time to keep up with the constant flow of academic literature. So this column helps bridge the gap between communication theory and communication practice. Drawing from fields such as organizational… Continued

Agency Reaches the Press by Personalizing Obesity

February 23rd, 1998 by

Experts in science and medicine are well versed at reaching the public with numbers – statistics intended to spotlight treatments, breakthroughs and new research. But a recent campaign headed by Miller/Geer & Associates for the… Continued

Calendar

February 23rd, 1998 by

Feb. 24-26: "The DMA First Annual Emerging Markets Conference: A Multicultural Marketing Conference," Direct Marketing Association, New York Marriott East Side, New York, 212/768-7277; http://www.the-dma.org. Feb. 24-26: "Performance Measurements For Marketing Insurance on the Internet,"… Continued

Market Trends

February 23rd, 1998 by

Crisis Coverage Overkill? More Stories About Business Crises in 1997 In its annual survey of print stories covering business crises, the Institute of Crisis Management says that its business crisis news index is up 19… Continued

Media Insight: Sports Illustrated & SI for Kids

February 23rd, 1998 by

Sports Illustrated & SI for Kids 1271 Avenue of the Americas New York, NY 10020-1300 Editor’s Note : You might think that the writers and reporters at Sports Illustrated would be extremely hard to reach… Continued

Handling a Crisis Well Means ‘Having a Bad Day Instead of a Bad Month’

February 23rd, 1998 by

Communications professionals who have long relied on keeping their fingers crossed and hoping that details about mishaps and crises can be kept under a lid were warned last week that the nature of a crisis… Continued

Calendar

February 19th, 1998 by

March 1-4 National Comprehensive Cancer Network’s Third Annual Conference. Fort Lauderdale, Fla. 516/424-8900, ext. 300. March 12-14 TIPAAA’s Third Annual Meeting: The IPA Entering the Next Milllenium. Orlando, Fla. 510/569-6561. March 15-19 American Association of… Continued

Docs Get Wired with Wireless Medical Info

February 19th, 1998 by

A new physician-targeted wireless news program is making it possible for hospitals to keep their busy doctors in the know. The National Wholesale Druggists’ Association Service Corp., operating under the name "HealthCom" and AirMedia Inc,… Continued