Feb. 18: "Managing PR in the Digital Age," Capitol Hill Software, New York, 800/345-5572; http://www.chscorp.com. Feb. 18: "Leadership Series: Turning Points to Success," New York Women in Communications Inc. (NYWICI), New York, 212/661-4737. Feb. 18-19:… Continued
Archive: February 1998
Cyber PR: Middleberg Survey: More Proof Positive of Media’s Need for Net
February 16th, 1998 by PRNEWSThe just-released results of the "4th Annual Middleburg/Ross Media in Cyberspace" show that out of a sampling of approximately 600 journalists, almost half said they or their cohorts go online every day – up from… Continued
Reaching Generation 2001: Promote Your Company’s Civic Mindedness
February 16th, 1998 by PRNEWSThose of you creating customer and community relations programs to reach the younger generation might have been under the impression that it’s tough reaching Generations Xers who have been portrayed as apathetic. But usher in… Continued
Media Insight: Marketplace Radio
February 16th, 1998 by PRNEWSUSC Radio; University of Southern California Los Angeles, Calif. 90089-0001; ph: 213/743-6555 Editor’s Note: Marketplace airs daily on public radio stations – about 290 nationwide – and approximately 3 million listeners tune in weekly. (Marketplace,… Continued
Author of ‘1001 Ways to Reward Employees’ Says It’s the Thanks – Not the Bucks – That Count
February 16th, 1998 by PRNEWSEmployee communications/morale programs continue to nudge their way up the corporate priority "to do" list. Corporate communicators are being tapped as both liaisons for relaying how companies value their employees as well as guides to… Continued
A Look at Online Executive Corporate Communications
February 16th, 1998 by PRNEWSLast year, the Public Affairs Group, Washington, D.C., studied more than 300 corporate Web sites to see how effective companies are with their online communications. This year, it analyzed the top 40 companies which rated… Continued
Hill and Knowlton Forms New Asset Groups and Signals New Era in PR
February 16th, 1998 by PRNEWSPR agencies – which have been historically driven by internal competition among offices – are now turning that energy toward their competitors. Drawing on internal PR experts with a range of backgrounds and expertise, regardless… Continued
Duffey Brings in New Business With Responsive Web Site
February 9th, 1998 by PRNEWSWhat went up several years ago as a simple prop for an Atlanta PR firm has developed a formidable role of its own, generating an unexpected $800,000 online revenue windfall last year alone and spawning… Continued
Market Briefs & Trends
February 9th, 1998 by PRNEWSOn the Radar Screen: A PR Bust? Online Gaming Site Publishes Topless Photos By its own admission, editors with gaming site, next-generation.com, debated whether their move to publish online photos of bare-breasted French model Vanessa… Continued
Calendar
February 9th, 1998 by PRNEWSFeb. 16-17: "Advanced Public Realtions, Fraser Seitel," Ragan Communications, Los Angeles, 800/878-5331, http://www.ragan.com. Feb. 17: "Gisela Dawson, Product-Placement Specialist," American Marketing Association (AMA), Gannett Building/The Studio, Rosslyn, Va., 703/533-3100; http://www.ama.org. Feb. 17-19: "In Search of… Continued