January 12-14 Integrated Healthcare Symposium’s Governing Integrated Healthcare Systems. Naples, Fla. 909/336-1567. January 22 Medical Marketing Association’s Regional Conference. Cambridge, Mass. 415/764-4807. March 29-April 1 The Alliance for Healthcare Strategy and Marketing’s 1998 Annual Conference.… Continued
Archive: December 1997
The News Monitor
December 11th, 1997 by PRNEWSHealthcare Initiatives Providers Launch ‘Boston Tea Party’ Protest More than 1,000 healthcare professionals tossed bags of phony money and corporate annual reports into the Boston Harbor last week to protest what they deem to be… Continued
Web Site Targets Dual Audience with Candid ‘Quality’ Content
December 11th, 1997 by PRNEWSLaunching a Web site that could wire two audiences on opposite sides of the healthcare spectrum – consumers and medical professionals throughout New York state – was the charge of Ipro, an independent, not-for-profit medical… Continued
How To Seize the PR Moment at Medical Meetings
December 11th, 1997 by PRNEWSA 12-Month Countdown to Igniting an Exciting Trade Show Campaign Opportunity doesn’t "knock" at medical meetings for healthcare PR – it bangs you over the head and yells, "Come and get it!" Top media, influential… Continued
On the Pulse: Trends and Surveys in the Healthcare Industry
December 11th, 1997 by PRNEWSPreventive Healthcare Uninsured Women Get Cancer Screening Due to a far-reaching collaboration among 40 healthcare agencies in New York, uninsured women are reaping the benefits of early intervention treatments for breast and cervical cancer screenings.… Continued
Unique Affiliation Targets Hispanic Community, Boosting Access to Care
December 11th, 1997 by PRNEWSPartnerships that are neither mergers nor acquisitions are becoming the preferred option for healthcare consolidation and market expansion among community providers. The recent affiliation between Illinois Masonic Medical Center (IMMC) and Norwegian-American Hospital (NAH) is… Continued
Call For Entries
December 11th, 1997 by PRNEWSWe’re looking for your best marketing/PR campaigns of the year. Our second annual "Best PR and Marketing Campaigns of 1997" is underway and we’re accepting your entries that demonstrate exceptional campaign strategy, planning and execution.… Continued
Columbia/HCA’s Reorganization Shifts Power to Local PR
December 11th, 1997 by PRNEWSColumbia/HCA Healthcare Corp. is in the throes of a sweeping reorganization that could ultimately mean its local PR will call the shots on shaping the corporate image of the troubled-but-thriving hospital giant. The corporate strategy,… Continued
Industry News
December 8th, 1997 by PRNEWSConference Round-Up Media 2000 Shows Internet Provides Promise – And Pitfalls As mighty as the Internet is in conveying accurate information, it can be equally powerful in spreading misinformation, so the need for lightening-quick media… Continued
Bayer’s Hands-On, Public Education Campaigns Make Good Sci-Ed Sense
December 8th, 1997 by PRNEWSSay the name Bayer and most likely the word aspirin or the brand Alka-Selzter comes to mind. Yet Bayer Corp., the Pittsburgh-based U.S. subsidiary of Bayer AG, Leverkusen, Germany, wanted the public and the media… Continued