We're looking for your best marketing/PR campaigns of the year. Our second annual "Best PR and Marketing Campaigns of 1997" is underway and we're accepting your entries that demonstrate exceptional campaign strategy, planning and execution. The winning programs will be recognized during a major industry conference early next year. Winners will also receive a one-year subscription to HPRMN and be featured in an upcoming issue. The contest deadline is Feb. 12.
Last year, our "Best PR" award went to Yale New Haven Hospital (Conn.) for its "Now I Know Better: Kids Tell Kids About Safety" book and "Best Marketing" was awarded to Schwartz Communications (Waltham, Mass.) for its "Heartstream Forerunner Saves Lives" campaign. Honorable mentions went to Porter Novelli and the GCI Group (New York).