Archive: December 1997

New Hires AlliedSignal Aerospace, Torrance, Calif., appointed Catherine Tornero communications manager; was associate manager, corporate communications and PR for Baskin-Robbins USA Co., Glendale, Calif. American Council on Exercise (ACE), San Diego, named Jim Winters VP… Continued

http://www.womenconnect.com Editor’s Note: This site, which launched in the spring of 1996, is attracting 1 million visitors a month. The site does focus on women’s issues exclusively, but it has a far more serious slant… Continued

Media Campaigns Hinge on Thoroughness and Timing Product tours can seem like one of the most obvious ways to attract media buzz and get your company some publicity, but putting on successful product tours has… Continued

An interview with Pam Alexander High-tech PR is one of the fastest growing communication genres. In this conversation with Pam Alexander, founder of Alexander Communications, PR NEWS delves into issues that impact PR in the… Continued

For corporations, the Internet has been as much of a PR nemesis as it has been a friend. Companies as deep-pocketed as McDonald’s [MCD] and as all-American as Hewlett-Packard [HWP] have felt the power of… Continued

On the Radar Screen: Mattel Doesn’t Deliver PR Bust During Queries About Barbie When news about Mattel making over Barbie recently made its way to the pages of The Wall Street Journal (months before the… Continued

The following random list was taken from The Foundation Center’s fifth edition of the "National Directory of Corporate Giving." The 1,224-page book lists a range of philanthropic endeavors, including what foundations set up by corporations… Continued

In my last column I talked about the necessary questions to ask while contemplating how to strategically communicate radical change to employees. Let’s now explore the components of a change communications plan. I will assume… Continued

Many companies (Texaco [TX] and Sunbeam [SOC], to name a few) have discovered that when a crisis breaks, business achievements and philosophies (i.e., marketplace longevity; well-intentioned business moves) overshadow the challenge at hand: dealing with… Continued

Dec. 2: IABC, "Writing for the Wired World," Washington, D.C., 800/776-4222. Dec. 7: Software Marketing Journal, "Executive Forum," Aspen, Colo., 415/546-5585. Dec. 10: PRSA/NCC International Committee and The National Summit on Africa, "Between Capetown and… Continued