Bayer’s Hands-On, Public Education Campaigns Make Good Sci-Ed Sense

Say the name Bayer and most likely the word aspirin or the brand Alka-Selzter comes to mind. Yet Bayer Corp., the Pittsburgh-based U.S. subsidiary of Bayer AG, Leverkusen, Germany, wanted the public and the media to make other associations when it launched its "Making Science Make Sense" program five years ago.