On The Know About Brands No One Communications Device Works Globally In the line-up of trends and issues driving PR, the references to "globalization" and "brands" claim top spots today. In lieu of that, here’s… Continued
Archive: December 1997
MEDIA INSIGHT — BBC
December 1st, 1997 by PRNEWSBBC Television Centre; Wood Lane, London W12 TRJ Phone: 44 (0) 181-743-8000 Editor’s Note: The BBC is, no contest, one of the toughest outlets to sell on the worth of PR since several execs told… Continued
MAKE OUTREACH PART OF THE PR FAMILY IN EXTERNAL COMMUNICATIONS
December 1st, 1997 by PRNEWSIn the gamut of potential PR campaigns, those targeted to improve community relations are perhaps the hardest to gauge. Your customers are, in a sense, a captive audience, linked to your firm by the bonds… Continued
‘TIS THE SEASON FOR PHILANTHROPY: AND PR CAN CLAIM A PART IN THE EQUATION
December 1st, 1997 by PRNEWSAs the holidays approach, companies typically try to find ways to cozy up to consumers, often working overtime to make their publics aware of charitable and humane causes. But perhaps more relevant than this seasonal… Continued