Archive: June 1997

Although still dwarfed by advertising in terms of corporate budget allocation, PR executives are discovering that their dollar can stretch much further than the advertising buck. In fact, PR has become the needed ingredient for… Continued

June 23: PRSA, "1997 National Environmental Conference," Washington, D.C., 212/460-1480. June 23-24: Public Affairs Council, "Public Affairs Training Seminar," Annapolis, Md., 202/872-1790. June 25: Public Affairs Council, "Issues Management Workshop," Annapolis, Md., 202/872-1790. June 26:… Continued

Howard Schacter has joined Racing Champions Inc., Glen Ellyn, Ill., as VP of communications. He served as VP at KemperLesnik Communications, Chicago. (Racing Champions, 603/790-3507) Lyons Lavey Nickel Swift, New York, has hired John La… Continued

Technology Tools Business Wire Launches New Feature Business Wire, http://www.businesswire.com, now provides financial and textual information from Market Guide on its home page. The new feature, "Company’s Snapshot Reports," offers free business summary, ratios and… Continued

As branding goes today, Dallas-based Kimberly-Clark Corp.’s likely to be lauded by Web entrepreneurs as well as some PR folks for its new site, http://www.kotex.com, which launched last week. Still, we’re a little stymied as… Continued

3000 West Alameda Burbank, Calif. 91523 Phone: 818/526-7000 Editor’s Note: When it comes to Access Hollywood, we have some good news and very welcomed advice: pitch, pitch, pitch. These producers don’t only look to PR… Continued

PR isn’t the same in all pockets of the world and since the Soviet Union dissolved in 1991, the PR that’s cropped up in Russia is light years away from what’s happening in the United… Continued

Corporate managers understand numbers. They judge the success of business operations, including public relations, in terms of hard numbers. Therefore it should come as no surprise that PR pros who can validate their efforts by… Continued

http://www.ftc.gov/os/9703/privacy.htm – Outlines the scope of information the Federal Trade Commission, which was accepting public comments until April 15, 1997, is covering in its analysis of consumer information privacy issues; http://www.imc.org – The Internet Mail… Continued

On June 5, the Public Relations Society of America held an awards gala to recognize outstanding PR in 1996, with Edelman PR claiming the top honor for its crisis communications efforts on behalf of Odwalla… Continued