Legal News: Denny Dishes Up Image Polisher Denny’s, still recovering from a tarnished image tied to the 1994 settlements of two class-action discrimination lawsuits, has cooked up a $5 million advertising campaign to "erase its… Continued
Archive: June 1997
The TWA Crash: How Not To Handle A Crisis
June 2nd, 1997 by PRNEWSFollowing is a chapter from the PR NEWS special report on the 12 Hottest (and 7 Not So Hot) Campaigns of 1997. Unfortunately for Trans World Airlines, it fell into one of the seven "not… Continued
PR Tour de Force: Putting Together an SMT Requires Simplicity, Not Pizzazz
June 2nd, 1997 by PRNEWSAt a time when more and more TV news outlets are looking for extra content to fill the air, companies are turning to satellite media tours (SMTs) as a digital lifeline to the public and… Continued