Archive: June 1997

Healthcare organizations are merging or being acquired at a dizzying pace. In the second installment of this new feature, which will run in every issue of HPRMN, we take a look at a recent merger… Continued

Fierce industry competition has forced healthcare marketers to stretch the boundaries of where they’ll go to build consumer awareness and generate interest. The old standbys: TV, radio and newspapers are being re-evaluated and sometimes overlooked… Continued

June 16: PRSA, "Knowledge Management: Linking Communications to Business Strategy," New York, 212/460-1480. June 17-20: The Center for Corporate Community Relations, "Program Evaluation," Boston, 617/552-4545. June 19: Canadian Council for Public Affairs Advancement, "Workshop: Creating… Continued

Corporate Restructuring: Edelman’s New York Office Branches Into Three Units The New York office of Edelman Public Relations Worldwide has reorganized to form three new operating units. Michael Morley, president of Edelman New York and… Continued

A majority of top communicators report directly to the CEO or president of their organization, and almost all provide some kind of strategic counsel at least weekly, according to the second part of a survey… Continued

1290 Avenue of the Americas New York, N.Y. 10104-0298 Phone: 212/484-1616 Editor’s Note: In its 30th year, Rolling Stone has a staff of 40-plus editors and contributing writers who produce the bi-weekly pop culture magazine.… Continued

Public relations campaigns for Web sites have become an integral part of online publishers’ marketing efforts, often providing a measurable boost to viewer traffic. Some publishers find it more cost-effective to use their in-house public… Continued

The following article is an excerpt from PR NEWS’ exclusive report, "The 12 Hottest (and 7 Not So Hot) PR campaigns of 1996." The following review underscores how important reputation management is in this day… Continued

Next week, PR NEWS begins its review of annual reports. Our analysis will delve into: graphic and visual elements; consistency and clarity of themes; usefulness as a communications tool; integration of editorial and financial content;… Continued

Lisa Chrones joins Selz/Seabolt Communications, Chicago, as senior account supervisor. Chrones was an account manager at Frankel & Company, Chicago. (Selz/Seabolt, 312/372-6160) At Ketchum Public Relations, Pittsburgh, Susan Brophy and David Krivda were promoted from… Continued