Although still dwarfed by advertising in terms of corporate budget allocation, PR executives are discovering that their dollar can stretch much further than the advertising buck. In fact, PR has become the needed ingredient for… Continued
Archive: June 1997
PR & Marketing Calendar
June 16th, 1997 by PRNEWSJune 23: PRSA, "1997 National Environmental Conference," Washington, D.C., 212/460-1480. June 23-24: Public Affairs Council, "Public Affairs Training Seminar," Annapolis, Md., 202/872-1790. June 25: Public Affairs Council, "Issues Management Workshop," Annapolis, Md., 202/872-1790. June 26:… Continued
New/Industry Wrap-Up
June 16th, 1997 by PRNEWSTechnology Tools Business Wire Launches New Feature Business Wire, http://www.businesswire.com, now provides financial and textual information from Market Guide on its home page. The new feature, "Company’s Snapshot Reports," offers free business summary, ratios and… Continued
Will Kotex.com Cramp Kimberly-Clark’s Style?
June 16th, 1997 by PRNEWSAs branding goes today, Dallas-based Kimberly-Clark Corp.’s likely to be lauded by Web entrepreneurs as well as some PR folks for its new site, http://www.kotex.com, which launched last week. Still, we’re a little stymied as… Continued
Media Insight: Access Hollywood
June 16th, 1997 by PRNEWS3000 West Alameda Burbank, Calif. 91523 Phone: 818/526-7000 Editor’s Note: When it comes to Access Hollywood, we have some good news and very welcomed advice: pitch, pitch, pitch. These producers don’t only look to PR… Continued
In Russia, Specialists Charged with Teaching Worth of PR
June 16th, 1997 by PRNEWSPR isn’t the same in all pockets of the world and since the Soviet Union dissolved in 1991, the PR that’s cropped up in Russia is light years away from what’s happening in the United… Continued
Exploring Ways To Improve Bottom Line
June 16th, 1997 by PRNEWSCorporate managers understand numbers. They judge the success of business operations, including public relations, in terms of hard numbers. Therefore it should come as no surprise that PR pros who can validate their efforts by… Continued
Resources to Help You Deal with Spamming
June 16th, 1997 by PRNEWShttp://www.ftc.gov/os/9703/privacy.htm – Outlines the scope of information the Federal Trade Commission, which was accepting public comments until April 15, 1997, is covering in its analysis of consumer information privacy issues; http://www.imc.org – The Internet Mail… Continued
PRSA Honors Silver Anvil Award Winners; Edelman Tops List
June 16th, 1997 by PRNEWSOn June 5, the Public Relations Society of America held an awards gala to recognize outstanding PR in 1996, with Edelman PR claiming the top honor for its crisis communications efforts on behalf of Odwalla… Continued