Archive: April 1997

May 7-9: Second National Forum on Customer Based Marketing Strategies: Answering the Call to Action. Healthcare Strategy Institute. Washington, D.C. 847/869-8482 June 11-13: The Ninth National Conference of Physician Referral and Health Information Services. Physician… Continued

Global public relations programming poses special challenges for executives in the healthcare industry. Differing cultures, healthcare systems, regulatory authorities and reimbursement schemes can complicate the task of devising strategic programs that apply to all markets.… Continued

Campaign: "Hats Off to Rogaine" Company: GCI Group (N.Y, 212/546-2200) Campaign Budget: $600,000 (campaign came in under budget by approximately 5 percent) Although "Hats Off to Rogaine" officially kicked off on April 3, 1996, the… Continued

Campaign: "Commit to Quit" Company: Porter Novelli (New York, 212/872-8000) Campaign Budget: $650,000 (fully utilized) The Porter Novelli team seized the opportunity to educate the public about SmithKline Beecham’s smoking cessation aids, Nicorette and NicoDerm… Continued

Campaign: "Heartstream Forerunner Saves Lives" Company: Schwartz Communic. (Waltham, Mass, 617/684-0770) Campaign Budget: $200,000 (fully utilized) Armed with two strategic objectives, this campaign proved to be a great example of well-executed cause marketing. The primary… Continued

Campaign: "Now I Know Better: Kids Tell Kids About Safety" Company: Yale-New Haven Hospital (New Haven, 203/785-2488) Campaign Budget: $50,000 (represents 12% of yearly PR budget) To distinguish Yale-New Haven’s emergency pediatric center as the… Continued

‘Best Hospitals’ Ranking Lacks Adequate National Data Marketers should read beyond "America’s Best Hospitals" ranking by U.S. News & World Report, according to a recent issue of The Journal of the American Medical Association (JAMA).… Continued

Entries for our first annual "Healthcare PR & Marketing News Contest for the Best PR and Marketing Campaigns of 1996" were nothing short of phenomenal. Our panel of journalists and marketers developed a renewed appreciation… Continued

Awards Edelman Claims Marcom Internet PR Award Edelman PR Worldwide’s interactive division in Chicago was awarded Best PR on the Internet at the 6th Annual Marcom Awards April 7 during the National Association of Broadcasters… Continued

The Omnicom Group Inc., New York, which already owns Porter Novelli and Ketchum PR, entered into a letter of intent April 9 to buy Fleishman-Hillard to "create the largest global PR group." Omnicom, a worldwide… Continued