Archive: April 1997

Can you remember the days before e-mail? Pagers? Computer spell-check? It seems like ages ago, but really, these technology tools became mainstream only within the past three to four years. While PR professionals are glad… Continued

In the private business world, PR professionals aren’t always permitted by senior-level executives to be as open as they may want when a press query comes in. Yet PR execs in the government, legal and… Continued

Children Recall More of What They See Than Read If you want to make an impact with children, seeing is remembering, according to a new study published in the American Psychological Association’s (APA) Journal of… Continued

NCI Makes Latest Mammography Recommendation For those of you trying to keep track of the ongoing debate about the need for mammograms for women in their 40’s, the National Cancer Institute, a department of the… Continued

At Sarasota Memorial Hospital, a picture – or rather 30 minutes worth of pictures on video – was worth more than all the words in the typical institutional annual report. The award-winning video, produced to… Continued

June 11-13: The Ninth National Conference of Physician Referral and Health Information Services. Physician Referral & Health Information Update. Atlanta; 404/377-6131. June 16-19: Disease Management Congress: Effective Disease Prevention & Health Promotion Strategies. National Managed… Continued

While online advertising is becoming a conventional way to market healthcare services, Web site sponsorships are another business opportunity marketers should consider. For example, on March 4, 1997, Nashville-based Columbia/HCA Healthcare Corp. [COL] (http://www.columbia.net), in… Continued

A single, unusual death in a hospital can sometimes put it into a crisis management mode, so one can imagine the intense situation when a small facility experiences dozens of such deaths in one year.… Continued

SAN FRANCISCO – From personal computers to trendy salad greens, California has a reputation as a market innovator. With its Access+ health plan, another company from the Sunshine State – Blue Shield of California -… Continued

SAN FRANCISCO – When you think of John Deere, what comes to mind? Tractors? Lawnmowers? Grain? Feed? SHMOs? As anyone familiar with the Nike, Nabisco, or Netscape logos will attest, brand identification is a desirable… Continued