Following is a list of some companies that offer media training. Allan Bonner Communications Management Inc. Toronto, 416/484-1667 Contact: Janice Maas Imada Wong Communications Group, Inc. Los Angeles 213/622-6513 Contact: S. Robert Park Barry McLoughlin… Continued
Archive: April 1997
A NEW PHASE OF PR: CALIF. CO. CREATES WINNING ONLINE CONTEST
April 21st, 1997 by PRNEWSIn the world of PR, contests can get dry. The challenge always is to land a campaign that will give your client useful information customer demographics, potential business leads while also coming up with something… Continued
PR & MARKETING CALENDAR
April 21st, 1997 by PRNEWSApril 24-25: Global Public Affairs Institute, "Managing Public Affairs in the Pacific Rim," San Francisco, 212/481-1782. April 24-27: Public Relations Society of America, "Annual Section Conference," Irving/Dallas, 212/995-2230. April 25: Society of Professional Journalists, "SDX… Continued
NEWS: INDUSTRY WRAP-UP
April 21st, 1997 by PRNEWSCEOs Urged to Convert Customers into Shareholders The annual orbes-American Stock Exchange CEO Conference held April 11 in Cleveland provided more than an industry glimpse at the health of the stock market today: it underscored… Continued
SMOKING GUNS: PR/MARKETING S ROLE IN A HEALTHIER AMERICA
April 21st, 1997 by PRNEWSFew would doubt the povocative and often controversial power of marketing to affect change in smoking behaviors and attitudes. Case-in-point, a new TV spot for the California Campaign Against Smoking: cigarettes are raining down on… Continued
MEDIA INSIGHT: LIVE WITH REGIS & KATHIE LEE
April 21st, 1997 by PRNEWS7 Lincoln Square New York N.Y. 10023 Phone: 212/456-3605 Editor s Note: ABC s "Live With Regis and Kathie Lee" has a celebrity format, but the outlet still gets hundreds of pitches a week from… Continued
FIERCE COMPETITTION AWAITS U.S. FIRMS BREAKING INTO LONDON PR
April 21st, 1997 by PRNEWSThe London PR industry thrives on a somewhat strange blend of professional elixirs: fierce competitiveness mixed with gentility. Perhaps there s no better illustration of that than Lord Chadlington, the founder of Pounds 22 plus-million… Continued
HOW TO GET YOUR CEO IN PRINT OR IN FRONT OF TV CAMERAS IN THE RIGHT LIGHT
April 21st, 1997 by PRNEWSIn the minds of many CEOs and executives, the media are often viewed in one way: with dread. That s because senior-level decision makers aren t always adequately mentored by PR professionals on how to… Continued
The News Monitor
April 17th, 1997 by PRNEWSPartnerships Marketing Firm Offers Pro Bono Work To Educational Group To help reduce the incidence of brain and spinal cord injuries, Ad-Tech Communications has joined efforts with the Think First Foundation as its primary pro… Continued
Advertising Abstract: Campaign Dishes Up Food For Thought
April 17th, 1997 by PRNEWSTo capture the mass target of doctors and pharmacists who routinely screen patients for cholesterol and glucose levels, Lehman Millet Incorporated (LMI), Boston, created a mouth-watering campaign for the launch of Boehringer Mannheim Corporation’s (BMC)… Continued