Archive: April 1997

In promoting the official launch in October 1996 of Java Enterprise Computing, Sun Microsystems Computer Co. recognized early on that cyberspace was key to its $1 millionplus, PR campaign rollout that began last fall. And… Continued

Drasnin Comm. Puts The Face On Debbi Fields PR companies are faced with all kinds of interesting challenges – repairing reputations, lobbying legislators, counseling CEOs about layoffs – but rarely does a task come that’s… Continued

Despite all the advantages of recent technologies, PR practitioners must realize that faxing and emailing aren’t likely to replace traditional PR tactics anytime soon. In fact, a recent survey conducted by a PR and marketing… Continued

3600 New York Avenue, NE Washington, D.C. 200021996; Phone: 202/6363000 Editor’s Note: The Washington Times is generally considered a conservative newspaper and is seen as The Washington Post’s nemesis. But if the friendliness of the… Continued

April 30: Washington Independent Writers, "Insider’s Lunch with Sam Donaldson," Washington, D.C., 202/3474973. May 2: Canadian Council for Public Affairs Advancement, "Workshop: Harnessing the Power of Grassroots Tactics," Calgary, Alberta, 416/6756622(x3465). May 24: American Marketing… Continued

To the tune of about $10 per compact disk, Los Angeles PR agency Golin Harris is banking on getting some press leverage for the atypical way it released 1996 earnings for client City National Bank… Continued

Follows is a List of Companies Offering: Allen’s Press Clipping Bureau San Francisco, 415/3922353 Contact: John McCombs Luce Press Clippings Mesa, AZ 800/5288226 Contact: Arnold Knepper Bacon’s Information Inc. Chicago 800/6210561 Contact: Michael Buxbaum Metro… Continued

If PR/marketing campaigns are only as good as the news they generate, then news retrieval is only as effective as the clipping services used. But the task of ferreting through the expanding world of these… Continued

HFS Inc., Parsippany, N.J., has appointed Elliot Bloom VP of corporate communications. Bloom replaces Jane Baxter Lynn who is leaving HFS to start her own communications business. (HFS, 201/3595110) Cheryl Crispen has been promoted from… Continued

If you’re an executive at Procter & Gamble, the media spotlight probably isn’t the place you’d like to be right now. Ever since the company announced in January 1996 that it would halt coupons in… Continued